The
Top 10 Predictions are:
·
Prediction
1 – The CMO role becomes "open for definition" as today's CMO job
description becomes considerably more complex and critical
·
Prediction
2 - Innovative CMO and CIO pairs will throw out the rule book when it comes to
IT's support of Marketing
·
Prediction
3 - By 2020, the Marketing function in leading companies will be radically
reshaped into three organizational "systems" - content, channels, and
consumption (data)
·
Prediction
4 - The best marketers will understand that "Content Marketing" does
not equal "Thought Leadership"
·
Prediction
5 - Multi-channel coverage becomes an opportunity and a challenge area, as CMOs
integrate media silos
·
Prediction
6 - 80% of customer data will be wasted due to immature enterprise data
"value chains"
·
Prediction
7 - By the end of 2014, 60% of CMOs will have formal recruiting process for
people with data skills
·
Prediction
8 - Only 20% of marketers will receive formal training on analytics and
customer data management
·
Prediction
9 - Fragmented marketing IT point products and low adoption rate will inhibit
companies' ability to win customers
·
Prediction
10 - Digital marketing investment will exceed 50% of total program budget by
2016
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